Just Born Adds Partners

Hot Tamales.

The Bradford Exchange has been tapped to create a line of Peeps figurines, co-branded with the NFL. The company is also producing pink resin Peeps figurines in support of breast cancer awareness, along with Peeps-branded bank checks, checkbook covers, address labels and personalized stationery.

Also for Peeps, Longberger will expand its additional range of ceramic figures to include a lavender Peep and a miniature version in classic yellow.

Concept One is on board to launch a line of baseball hats and knit caps for the Peeps, Mike and Ike and Hot Tamales brands. Concept One will also produce a range of cold weather accessories as well.

“Just Born’s brands are lifelong favorites, and the expanding licensing program is a reflection of the consumers’ love for them,” says Lisa Marks, president, LMA. “We are excited to be working with such great