April 5, 2018
Earth Source will curate, market and distribute limes for the beer brand.
Under the terms of the agreement, Earth Source will oversee the sourcing, packaging and distribution of the fruit, which will later be appraised for quality and size and marketed toward consumers looking to complement their Corona drinks.
The Corona-branded limes will be sold in six packs and bulk boxes as early as this spring.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.