License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

JLG Squeezes Out Corona Limes

JLG Squeezes Out Corona Limes

NORTH AMERICA–Brands has teamed up with Earth Source, a fresh produce grower, to source and distribute Corona-branded limes, in a deal brokered by Constellation Brands’ exclusive licensing agent The Joester Loria Group.

Earth Source will curate, market and distribute limes for the beer brand.

NORTH AMERICA–Constellation Brands has teamed up with Earth Source, a fresh produce grower, to source and distribute Corona-branded limes, in a deal brokered by Constellation Brands’ exclusive licensing agent The Joester Loria Group.

Under the terms of the agreement, Earth Source will oversee the sourcing, packaging and distribution of the fruit, which will later be appraised for quality and size and marketed toward consumers looking to complement their Corona drinks.

The Corona-branded limes will be sold in six packs and bulk boxes as early as this spring.  

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish