JLG Squeezes Out Corona Limes

Earth Source will curate, market and distribute limes for the beer brand.

NORTH AMERICA–Constellation Brands has teamed up with Earth Source, a fresh produce grower, to source and distribute Corona-branded limes, in a deal brokered by Constellation Brands’ exclusive licensing agent The Joester Loria Group.

Under the terms of the agreement, Earth Source will oversee the sourcing, packaging and distribution of the fruit, which will later be appraised for quality and size and marketed toward consumers looking to complement their Corona drinks.

The Corona-branded limes will be sold in six packs and bulk boxes as early as this spring.