The beverage company has expanded its line of co-branded streetwear with VFiles.
NORTH AMERICA–Pepsi Co. has expanded its partnership with streetwear brand VFiles to craft a new Mountain Dew- and camouflage-inspired collection exclusively for PacSun.
The Joester Loria Group, PepsiCo.’s exclusive licensing agent, brokered the deal.
The new collection is a follow up to the fall 2016 Camo Out capsule collection and features blue and pink camouflage patterns inspired by the Mountain Dew logo. Key garments from the collaboration include hoodies, t-shirts, tracksuits and more.
The new Mountain Dew- and camouflage-inspired collection is now available exclsuively at PacSun stores and online at PacSun.com