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JLG Expands Mountain Dew Fashion Collab

JLG Expands Mountain Dew Fashion Collab

NORTH AMERICA–Pepsi Co. has expanded its partnership with streetwear brand VFiles to craft a new Mountain Dew- and camouflage-inspired collection exclusively for PacSun. 

The beverage company has expanded its line of co-branded streetwear with VFiles.

NORTH AMERICA–Pepsi Co. has expanded its partnership with streetwear brand VFiles to craft a new Mountain Dew- and camouflage-inspired collection exclusively for PacSun.

The Joester Loria Group, PepsiCo.’s exclusive licensing agent, brokered the deal.

The new collection is a follow up to the fall 2016 Camo Out capsule collection and features blue and pink camouflage patterns inspired by the Mountain Dew logo. Key garments from the collaboration include hoodies, t-shirts, tracksuits and more.

The new Mountain Dew- and camouflage-inspired collection is now available exclsuively at PacSun stores and online at PacSun.com

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