JLG Deals for Corona Sportswear

Constellation Brands has teamed with Retro Image Apparel for a collection of Corona- and Modelo-branded bicycle apparel in a deal brokered by its exclusive licensing agency, The Joester Loria Group.

April 6, 2018

JLG Deals for Corona Sportswear

The Joester Loria Group teams to build the beer brands’ product lineup with bicycling attire.

Constellation Brands has teamed with Retro Image Apparel for a collection of Corona- and Modelo-branded bicycle apparel in a deal brokered by its exclusive licensing agency, The Joester Loria Group.

The new collection will include a range of men’s and women’s bike jerseys, performance t-shirts, headwear and shorts.

The Corona- and Modelo-branded clothing will launch at independent bike shops, sporting goods stores, online retailers and specialty accounts in fall 2017.

Additionally, a range of bicycle apparel featuring the Pacifico beer brand will launch in early 2018.

“We couldn’t be more excited to incorporate three of the five top-selling imported beer brands into our product line,” says John Schraibman, chief executive officer, Retro Image Apparel. “Beer-branded apparel is a perennial favorite among cyclists and when you’re relaxing after an epic right, what could be more perfect than a crisp, refreshing Corona or Modelo.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.