The Joester Loria Group teams to build the beer brands’ product lineup with bicycling attire.
The new collection will include a range of men’s and women’s bike jerseys, performance t-shirts, headwear and shorts.
The Corona- and Modelo-branded clothing will launch at independent bike shops, sporting goods stores, online retailers and specialty accounts in fall 2017.
Additionally, a range of bicycle apparel featuring the Pacifico beer brand will launch in early 2018.
“We couldn’t be more excited to incorporate three of the five top-selling imported beer brands into our product line,” says John Schraibman, chief executive officer, Retro Image Apparel. “Beer-branded apparel is a perennial favorite among cyclists and when you’re relaxing after an epic right, what could be more perfect than a crisp, refreshing Corona or Modelo.”
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