JLG Bakes Up New Kellogg's Deals

The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.

April 6, 2018

JLG Bakes Up New Kellogg's Deals

The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.

Dophes has signed on to develop a line of kitchen accessories including hand towels, oven mitts, pot holders, aprons, scrubbers and drying mats that will celebrate Kellogg’s heritage with a modern feel. The line will be available at mass and mid-tier retailers starting in spring 2015.

Additionally, Evriholder has launched the new Kellogg’s All-Bran Microwave Muffin Maker at Walmart in the U.S. The easy-to-use muffin maker was inspired by Kellogg’s No. 1 most downloaded recipe for All-Bran muffins. Consumers can combine Kellogg’s All-Bran cereal and a few basic ingredients to create scrumptious muffins in minutes using their microwave. 

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