New line of solutions-based impulse items will also feature Mountain Dew.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
The solution-based, impulse product collection that Jokari/U.S. will develop for Pepsi and Mountain Dew will include reusable freezer packs, coozies, can and bottle accessories, on-the-go storage, ice cube trays, straws and recycling gadgets.
Each item will provide simple drinking solutions such as easy-grip handles, stabilizers to prevent spilling and gadgets to keep bottles carbonated.
Both the Pepsi and Mountain Dew collections will launch at grocery and home specialty accounts in 2016 and expand to drug, club and dollar chains, as well as online.