Jackie Robinson Foundation Teams with Chock full o’Nuts

Coffee brand remembers #42 as former company executive.
License Global

April 1, 2022

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Chock full o'Nuts

The Jackie Robinson Foundation (JRF) and Chock full o’Nuts coffee, in a partnership developed by IMG, have announced a collaboration to celebrate Jackie Robinson Day and his first home run over racial inequity. 

“Beyond his achievements in sports, Mr. Robinson was a consistent champion for civil rights,” says Eric Van De Wal, senior vice president, sales and marketing, Massimo Zanetti Beverage USA, owner and manufacturer of the Chock full o’Nuts brand. “We are excited to support the memory of this important debut and we remain honored to have had him on our team.” 

Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson breaking the color barrier on April 15, 1947, when he competed for the Brooklyn Dodgers and became the first African American player in Major League Baseball. To mark the occasion, Chock full o’Nuts is launching three sizes of limited-edition Jackie Robinson Chock full o’Nuts coffee cans in stores and online, hitting shelves this April, with a portion

of the proceeds from each purchase being donated to the JRF.  

Upon retiring from baseball, Robinson made history again when William Black, founder of Chock full o’Nuts, tapped him to become an executive at the New York-based coffee company. The iconic black, red and yellow packaging of Chock full o’Nuts coffee products will feature a special design incorporating photos of Robinson both as an athlete and while he served as vice president of personnel from 1957 until 1964. 

“For nearly 50 years, JRF has worked to level the playing field in the workplace, having disbursed more than $100 million in aid to talented college students who have gone on to become leaders in their professions and communities,” says Della Britton, president, Jackie Robinson Foundation. “We are so grateful to Chock full o’Nuts for recognizing the importance of our mission and the contribution of our namesake to corporate America and its own history.” 

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