Disaronno and Jack Daniel's have announced the launch of Velvet Fire, a national partnership between Disaronno Velvet Liqueur and Jack Daniel's Tennessee Fire.
"Disaronno is honored to partner with Jack Daniel's to create Velvet Fire," says Ignacio Llaneza, vice president, brand and trade marketing, Disaronno. "The timing was perfect with the exciting growth of both the flavored whiskey and cream liqueur categories. The mixability of Disaronno Velvet combined with Jack Daniel's Tennessee Fire makes for a very unique tasting experience that will intrigue many palates of spirits and cocktail lovers."
Velvet Fire combines two-parts Disaronno Velvet and one-part Jack Daniel's Tennessee Fire and is meant to be served chilled or as a shot.
"We're extremely excited about this new partnership with Disaronno to introduce Velvet Fire to our friends around the country," says Lauren Richmond, Tennessee Fire brand manager, Jack Daniel’s. "Bringing these two iconic spirits together will build on their popularity and success to leverage the mixability of both brands in a unique way."
Velvet Fire, which features a 750ml bottle of both Disaronno Velvet and Jack Daniel's Tennessee Fire, is available nationwide.