HillBilly Expands into Beverages


HillBilly Brand and its licensing agent, Trademarketing Resources, have teamed up with Global Beverage Solutions to bring the HillBilly brand to beverages.

Global Beverage will create a full line of HillBilly-branded drinks including teas, lemonades, non-carbonated and carbonated fruit and citrus beverages, energy drinks and eventually beer and malt beverages.

“We always say everyone’s got a little HillBilly in them,” says Mike Abbaticchio, president and co-founder, HillBilly Brand. “Now all those folks will have the chance to put HillBilly beverages in their coolers while they enjoy the HillBilly lifestyle.”