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Haribo Appoints IMG as Licensing Agency

Partnership comes ahead of the 100-year anniversary of Haribo.

Haribo has tapped IMG to develop a global suite of licensed creative products that embody the colorful world of the candy maker.

The products will provide multiple new touchpoints for Haribo’s international fan base. The news comes ahead of the brand’s 100-year anniversary. Founded in 1920 by Hans Riegel Bonn, the third-generation family-owned company is now a global leader in the fruit jelly and liquorice business.

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