Goldfish Brings Back ’90s Flavor

The snack brand introduces limited-edition flavored crackers and JNCO Jeans partnership.
License Global

September 2, 2021


Campbell Snacks has announced its limited-edition Goldfish crackers Jalapeño Popper flavor will hit shelves this fall.

In addition to the new crackers, Goldfish has partnered with ‘90s denim brand JNCO to create a limited-edition Goldfish Jalapeño Popper JNCO jean. The jeans feature the wide-legged style JNCO is known for and large pockets.

“Hot and spicy flavored snacks are on the rise, and so is ’90s nostalgia,” says Danielle Brown, vice president, marketing, Campbell Snacks. “With a hit of heat, our savory and cheesy Jalapeño Popper Goldfish bring this unique ’90s flavor to the Goldfish family. To take it to the next level, we connected the flavor of the ’90s with the fashion of the ’90s and … it’s all that!”

“JNCO is about celebrating individuality and embracing art, culture and creativity,” says Camilla Revah, vice president, JNCO Los Angeles. “When our friends at Goldfish presented an idea to celebrate the ’90s together, we were thrilled to combine JNCO's iconic wide leg style and this

nostalgic Goldfish flavor in such an exciting way.”

The limited-edition flavor is available at major retailers where Goldfish are sold. The Goldfish Jalapeño Popper JNCO jeans (which comes with a bag of Goldfish Jalapeño Poppers) are available for purchase online at


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