The classic American barbecue restaurant will extend its reach through licensed food and branded products such as grills, smokers and accessories.
Global Icons will now look to build on the restaurant’s early licensing program–which included licensed sausages and baked beans–by expanding the brand into core menu and inspired food items. The agency will also focus on non-food products such as BBQ grills, smokers and grilling accessories.
“Dickey’s Barbecue Pit is proud to partner with Global Icons to further our presence in retail stores across the nation,” says Roland Dickey Jr., chief executive officer, Dickey’s Capital Group. “This partnership will give our fans a cool new option of getting Dickey’s authentic barbecue foods when they are doing their grocery shopping.”
Dickey’s Barbecue Pit was founded in 1941 and features slow-smoked meats and home-style sides with “No B.S. (Bad Stuff)” included. Since its inception, the fast-casual restaurant has expanded to include nearly
“An authentic brand with a rich history like Dickey’s Barbecue Pit is a great addition to our client portfolio,” says Jeff Lotman, chief executive officer, Global Icons “We are thrilled for the opportunity to help Dickey’s bring more of their mouthwatering signature menu items into the grocery aisle and into people’s homes.”
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