A leading cake manufacturer in the U.K., Finsbury Food Group has announced a three-year extension to its existing long-term partnership with chocolatier Thorntons. Finsbury’s and Thorntons’ collaboration has been in the celebration cake market for the last 20 years, a long-standing brand partnership in the industry.
“Our relationship with Thorntons is one of the longest in the industry, a true testament to the partnership we have built and the team’s ability to monitor changing consumer trends and develop products that capture the imagination of the consumer,” says Jack Cook-Broussine, brand manager, Finsbury Food Group. “We have seen huge success throughout the years of working together, particularly with our scrumptious bites products which are perfect for making bitesize moments special. With 20 successful years under our belt, it’s brilliant to be able to extend our partnership by another three years, particularly after what has been a challenging year for the cake industry overall. We are looking forward to seeing what 2021 brings for the brand.”
Finsbury has developed a range of products through a licensing arrangement with the Thorntons business. Thorntons full cake range with Finsbury includes celebration cakes, including classic flavors such as sticky toffee and triple layer chocolate, cupcake platters, FTG Bars and the much-loved Bites, designed to make bitesize moments special, with flavors ranging from chocolate fudge brownie to caramel shortcake made with Thorntons’ traditional recipe toffee sauce.
The businesses will continue to work together until 2023, with future developments including the launch of treat bars, and further updates to the bites ranges, including seasonal, and cupcake platters.
“It is through our strong partnership with Finsbury that we continue to drive the celebration cake market,” says Fiona Morgan, foodservice head, Ferrero U.K. and Ireland, Ferrero U.K. “There’s no denying it has been a challenging year for all, but we hope to bring some joy to consumers with our cakes this Christmas. Thorntons is also a strong player in the cake bites market, and we are excited to refresh our delicious bites ranges in the near future.”