Sports lifestyle brand Extreme has launched its new range of drinks from licensee Vimto at 600 Tesco stores across the U.K., marking the brand’s entry into grocery retail.
Tropical-flavored Extreme Sport drinks helps to replenish lost fluids and carbohydrates.
“Extreme is a fast growing brand within the licensing industry that has a dedicated following who are looking for products that suit their ‘full-on’ lifestyle,” says Alistair Gosling, chief executive officer, Extreme. “Working with Vimto we are incredibly pleased to have bought the first Extreme licensed product to the grocery market.”
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