Extreme Drinks Debut at Tesco | License Global

Extreme Drinks Debut at Tesco

Sports lifestyle brand Extreme has launched its new range of drinks from licensee Vimto at 600 Tesco stores across the U.K., marking the brand’s entry into grocery retail.

Tropical-flavored Extreme Sport drinks helps to replenish lost fluids and carbohydrates.

“Extreme is a fast growing brand within the licensing industry that has a dedicated following who are looking for products that suit their ‘full-on’ lifestyle,” says Alistair Gosling, chief executive officer, Extreme. “Working with Vimto we are incredibly pleased to have bought the first Extreme licensed product to the grocery market.”