Disney, Impossible Foods Chew on Partnership

Disney Parks has announced it is amping up their plant-based offerings with the help of Impossible Foods.

The two have struck a deal to make Impossible the “preferred” plant-based meat of Disneyland resorts and cruises. The Impossible Burger will soon be available at multiple locations across Walt Disney World Resort, Disneyland Resort and Disney Cruise Line, including Tony’s Town Square Restaurant in Magic Kingdom Park at Walt Disney World Resort, Smokejumpers Grill in Disney California Adventure at Disneyland Resort and more.

“We’re excited to add more items featuring the Impossible Burger to our menus,” says Chef John State, culinary director, Disneyland Resort. “We’re always looking for ways to bring more flavor, innovation and creativity to the Disney dining experience and we’re delighted to include Impossible Foods in new dishes that our guests and fans are sure to enjoy.”

The alliance follows Disney’s announcement of plans to add plant-based options at all major quick and table service dining locations in their U.S. theme parks last September. More than 400 plant-based dishes are now available at Walt Disney World Resort in Florida, with more becoming available at Disneyland Resort in California this spring.

 “We are thrilled to be working with Disney,” adds Dennis Woodside, president, Impossible Foods. “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year – including those who are reducing their impact on the environment by eating less meat – will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”

The Disney and Impossible Foods deal comes following a similar plant-based meat deal between Denny’s and Beyond Meat.