In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
Cravemmm! Sweet & Spicy Peanuts Seasoned with Old Bay are offered in convenient 12-count display caddies suitable for shelf or countertop retailing.
“True fans of Old Bay know it tastes great on everything and peanuts are a natural base for many flavors, so combining them in one tasty snack seemed like a natural fit,” says Jessica Schatz, brand manager, Old Bay.