Corona Heads to the Beach

Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.

The Joester Loria Group, licensing agent for the Constellation Brands’ beer portfolio, brokered the deal.

Set to launch in spring 2015, the Corona line will feature beach gear including chairs, umbrellas, towels, blankets and mats, beach cabanas, as well as tents and surfboards. 

Designs for Corona are inspired by the brand’s “Find Your Beach” motto and capture Corona’s spirit of enjoying the moment, relaxing and connecting.

“Copa is excited to partner with Corona to help consumers ‘Find Your Beach’ with a signature line of towels, chairs, umbrellas and other beach accessories,” says Richie Bonilla, vice president of sales, JGR Copa. “The combination of Copa's expertise and Corona's unparalleled brand recognition is a key for sales success.”

Modelo Especial and Pacifico products will follow in 2016.

“We are impressed with the range and quality of the JGR Copa products and delighted to welcome them to the Corona, Modelo and Pacifico licensing program,” says Debra Joester, president, JLG. “Initial retail response has been tremendous, and we anticipate a successful launch in 2015.”