The Joester Loria Group, licensing agent for the Constellation Brands’ beer portfolio, brokered the deal.
Set to launch in spring 2015, the Corona line will feature beach gear including chairs, umbrellas, towels, blankets and mats, beach cabanas, as well as tents and surfboards.
Designs for Corona are inspired by the brand’s “Find Your Beach” motto and capture Corona’s spirit of enjoying the moment, relaxing and connecting.
“Copa is excited to partner with Corona to help consumers ‘Find Your Beach’ with a signature line of towels, chairs, umbrellas and other beach accessories,” says Richie Bonilla, vice president of sales, JGR Copa. “The combination of Copa's expertise and Corona's unparalleled brand recognition is a key for sales success.”
Modelo Especial and Pacifico products will follow in 2016.
“We are impressed with the range and quality of the JGR Copa
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