Ice cream chain plans to develop food and beverage licensing program.
Cold Stone Creamery has appointed Brand Licensing Team to build its brand in new food and beverage categories.
Ice cream chain currently boasts more than 1,000 locations across the U.S.
Brand Licensing Team will leverage Cold Stone’s flavors to offer new food and beverage products to consumers in retail grocery, mass and club stores. Among the categories that BLT will pursue are hot cocoa mixes, confection, desserts, baking mixes and yogurt.