Coca-Cola Builds on Homewares

Beverage brand expands merchandising lineup with Crates and Pallet.

Coca-Cola has tapped Crates and Pallet to launch a new line of licensed homewares featuring the drink brand’s vintage trademarks.

The new collection will include crates with metal accents, craft pallets for wall hangings, serving trays, six-pack beverage carriers, a bottle opener and coasters.

“Crates and Pallet is a leader in the home décor space,” says Becky Anderson, licensing manager, Coca-Cola. “DIY bloggers and TV hosts have created a lot of demand for rustic and vintage products. With our legacy and history of ‘delivering refreshment’ the collaboration of Coca-Cola licensing and Crates and Pallet is a great fit.”

Crates and Pallet’s Coca-Cola range will be available online at CratesandPallet.com, Houzz.com, Wayfair.com and HomeDepot.com, as well as at Coca-Cola stores in Atlanta, Ga., Orlando, Fla., and Las Vegas, Nev.

“Coca-Cola is in itself an icon, and we are thrilled to bring to market this new range of products which appeal to consumers seeking nostalgia as well as those who have an eye for retro visual design,” says Kara Deason, director, marketing, Crates and Pallet. “Authenticity to the Coca-Cola brand is evident in this collection, and we look forward to developing even more fantastic products in our line of crate and pallet wood products with the iconic Coca-Cola trademark.”