Perfetti Van Melle and Macson team up to highlight the confectionery brand on ‘80s-inspired apparel.
EUROPE–Perfetti Van Melle has partnered with the Spanish fashion brand Macson to style a vintage capsule collection featuring the Chupa Chups lollipop brand.
The new line will highlight the confectionery brand on a line of menswear inspired by the classic styles of the 1980’s.
The Chupa Chups-themed capsule was unveiled during the 080 Barcelona Fashion Week, where Macson also celebrated its 75th anniversary.
“We are eager to see the new Macson x Chupa Chups collection on shelves next year,” says Anna Amat, licensing coordinator, PVM Licensing Division. “Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in-depth understanding of our fun lifestyle philosophy and we are convinced they will do a great ‘Forever Fun’ collection inspired by the heritage of the brand.”
The Macson x Chupa Chups capsule collection will be available in Macson locations in May 2018.