Brandgenuity Stirs Up Licensing Partnership with Nèstle Coffee Mate and Kahlúa

Coffee mate will partner with coffee liqueur, Kahlúa, for a Coffee mate and Kahlúa crème-flavored creamer, inspired by the coffee liqueur used in cocktails. 

Featuring notes of sweet cream, dark rum and rich, roasted coffee, the non-alcoholic creamer will appear on shelves this month. 

Kahlúa’s licensing agency,

Brandgenuity

,

brokered the agreement

between Kahlúa and Nèstle and is supporting the development and rollout of the program.  

“Coffee mate and Kahlua are iconic brands with a similar fan base, so teaming up to create this creamer was a no-brainer,” says Leonardo Aizpuru, senior director, brand marketing and leader of the creamer business unit, Nestlé. “We knew without a doubt this would be a collaboration – and decadent flavor, people would love – we’re excited to bring it to the creamer aisle and take fans’ coffee routines to the next level.”