Be Your Own Pink Starburst (and a Meme) in Branded Streetwear | License Global

Be Your Own Pink Starburst (and a Meme) in Branded Streetwear

Mars is celebrating the return of its limited edition Starburst All Pink packs with a new line of merchandise from “Project Runway” season 15 winner Erin Robertson.

Robertson’s streetwear-inspired line includes t-shirts, pink denim jackets, neon signs and more, and prominently features the tag line "I am a pink Starburst,” a proclamation of individuality.

"To be referred to as a pink Starburst is something special, and we continue to see people share the 'I am a pink Starburst meme,’" says Audrey Arbeeny, senior associate brand manager, Starburst, Mars Wrigley Confectionery U.S. "We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on their sleeves."

The Starburst All Pink line is available online at YouAreAPinkStarbust.com