April 6, 2018
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch at the Consumer Electronics Show this week in Las Vegas, Nev., as well as form new partnerships with Kellogg's and Microsoft.
A new range of Tory Burch for Fitbit accessories for Fitbit's line of wearable fitness trackers is the works. Additionally through November, Kellogg's will feature a Fitbit promotion on Special K packages in the U.S., and the company has teamed with Microsoft to develop enhanced food and activity logging tools.
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