Sponsored Content from License Global
March 14, 2023
Sponsored by Blanca Pictures
Watch the full video
here
When Blanca Pictures co-founders Michael Bely and Liliya Belaya first imagined their debut IP, it was a simple sketch of a cartoon horse. Fast forward to 2019 and the new, exciting concept of Ginji was born. No longer just a thought on paper, Ginji tells the story of a teenage horse working as a courier in Cade City, a futuristic world built on the ruins of a disappeared human civilization.
In this FastChat, catch up with the Blanca Pictures team and learn more about:
The creation and origin of their IP, Ginji as well as their character and narrative development strategies for the future of Ginji.
Ginji's creative process and transformation into a dynamic, relevant IP.
The power of Blanca Pictures as a studio and its unique selling proposition as a female-led, global, multicultural team.
Ginji's potential market reach and Blanca Pictures's unique capabilities.
How “Ginji” translates to various product segments, what categories and markets are considered first priorities for licensing.
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