Deep Dive into Blanca Pictures' "Next Big IP" Ginji - FastChat

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When Blanca Pictures co-founders Michael Bely and Liliya Belaya first imagined their debut IP, it was a simple sketch of a cartoon horse. Fast forward to 2019 and the new, exciting concept of Ginji was born. No longer just a thought on paper, Ginji tells the story of a teenage horse working as a courier in Cade City, a futuristic world built on the ruins of a disappeared human civilization.

In this FastChat, catch up with the Blanca Pictures team and learn more about:

  • The creation and origin of their IP, Ginji as well as their character and narrative development strategies for the future of Ginji.

    • Ginji's creative process and transformation into a dynamic, relevant IP.

      • The power of Blanca Pictures as a studio and its unique selling proposition as a female-led, global, multicultural team.

        • Ginji's potential market reach and Blanca Pictures's unique capabilities.

          • How “Ginji” translates to various product segments, what categories and markets are considered first priorities for licensing.

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