October 27, 2021
“At Viacom18 Consumer Products, we have endeavored to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” says Mahesh Shetty, head of network sales, Viacom18. “‘Garfield’ is an iconic and relatable character in the animation ecosystem for both kids and adults. The character's quirky and honest appeal is unlike any other. Starting from a comic strip, ‘Garfield’ has grown to become a globally sensational character. With the addition of ‘Garfield' to our products portfolio, we aim to get one step closer in our endeavor to provide our viewers with an opportunity to connect with their most-loved characters beyond screens."
As a part of the collaboration, officially licensed “Garfield” merchandise will be available at online and offline retail outlets.
"We aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic,” says Mark Kingston, senior vice president, international licensing, ViacomCBS Consumer Products. “As families are adjusting to the new normal, our team has been at the forefront to translate 'content watched to products purchased'. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate."
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