UFC and Timex have announced a major global sponsorship and licensing partnership.

License Global

December 10, 2021

2 Min Read
UFC and Timex joint logo

Official licensing partner of UFC, Timex will offer a wide variety of UFC-branded products, including wristwatches, health and fitness tracking-enabled watches, watch straps, clocks and more.  

The UFC-branded Timex products will be made widely available to consumers globally through brick-and-mortar and online retail outlets, including Timex.com, the official UFC Store, major department stores, sporting goods stores and other locations beginning in spring/summer 2022. 

"Every fight fan knows the importance of time and clock management in this sport," says Dana White, president, UFC. "Every second counts and the ticking clock adds to the drama and the fun of a great UFC fight. Now Timex will be associated with UFC's biggest moments as they're broadcast worldwide. Timex is an iconic brand, and we're looking forward to having them as an official UFC partner." 

"We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands," says Tobias Reiss-Schmidt, president, chief executive officer, Timex Group. "The undisputed leader in combat sports, UFC has built a lasting, recognized legacy. As the official Timekeeper and Watch partner of UFC, we can't wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC's biggest moments." 

Timex will also become the first-ever official timekeeper partner and official watch partner of UFC, offering the Timex brand a wide range of integrations into UFC assets within live broadcasts and on UFC-owned social media channels.  

Timex will also become the presenting partner of UFC's in-broadcast fight clock at all UFC Pay-Per-View events, starting with UFC 269: OLIVEIRA vs. POIRIER on Dec. 11, and providing primary exposure for the Timex brand on all of UFC's marquee events throughout the year, reaching more than 900 million TV households in 175 countries around the world.  

The agreement also provides an annual fund that will offer paid opportunities to participating UFC athletes through marketing and licensed products. 

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License Global

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