
August 22, 2023

and mixed martial arts organization,
, have teamed up to bring UFC headwear, cold weather accessories, bags, handbags, FUL co-branded luggage, travel accessories and more to the U.S., Canada and Mexico.
“The Concept One team is very excited to have the opportunity to work with UFC to expand their product offering and distribution for our categories,” says Sam Hafif, chief executive officer, Concept One. “Over the past five years we’ve seen the popularity of UFC grow exponentially, and their loyal fan base is excited to see fresh merchandise. This is a terrific opportunity for our retail partners to drive incremental sales alongside their best athletic and pro-sports brands.”
A line of UFC products will be available at retail in the spring.
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