has teamed up with French men’s clothing retailer, Celio, for a unique celebration of UFC’s return to Paris on Sept. 2.
UFC and Celio are offering a new selection of fan apparel, featuring original designs available only through Celio stores throughout Europe, the Middle East and North Africa, as well as via Celio-branded online hubs and approved e-commerce sites. The agreement was brokered by UFC’s licensing agency,
This exclusive collaboration promises original UFC-branded apparel and outfits that are both sporty and trendy, including jackets, T-shirts, sweatshirts, hoodies, jogger pants, caps and more. Earlier this year, License Global reported how
, as the mixed martial arts brand crosses into several fashion categories.
Related:UFC Wear is a Big Win with Fans
“We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return to France,” says Tracey Bleczinski, senior vice president,
On Saturday, Sept. 2, UFC makes its return to Paris with a heavyweight contenders’ bout as No. 1 ranked Ciryl Gane takes on No. 8 Serghei Spivac at the Accor Arena. Gane, who has become a household name in France, fights in front of a home crowd for the second time in two years. To mark UFC’s return to France, as well as the launch of the new apparel collection, Celio is presenting Gane as its new ambassador.
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