New collection debuts as UFC returns to Paris Sept. 2.

License Global

August 20, 2023

1 Min Read
UFC, Celio Apparel Collection
UFC, Celio Apparel CollectionUFC

UFC has teamed up with French men’s clothing retailer, Celio, for a unique celebration of UFC’s return to Paris on Sept. 2.

UFC and Celio are offering a new selection of fan apparel, featuring original designs available only through Celio stores throughout Europe, the Middle East and North Africa, as well as via Celio-branded online hubs and approved e-commerce sites. The agreement was brokered by UFC’s licensing agency, IMG.

This exclusive collaboration promises original UFC-branded apparel and outfits that are both sporty and trendy, including jackets, T-shirts, sweatshirts, hoodies, jogger pants, caps and more. Earlier this year, License Global reported how UFC wear is a ‘big win’ with fans, as the mixed martial arts brand crosses into several fashion categories.

“We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return to France,” says Tracey Bleczinski, senior vice president, UFC Global Consumer Products. “UFC fan gear is an authentic way for our fans to express themselves while showing their passion for the sport and staying connected to the brand.”

On Saturday, Sept. 2, UFC makes its return to Paris with a heavyweight contenders’ bout as No. 1 ranked Ciryl Gane takes on No. 8 Serghei Spivac at the Accor Arena. Gane, who has become a household name in France, fights in front of a home crowd for the second time in two years. To mark UFC’s return to France, as well as the launch of the new apparel collection, Celio is presenting Gane as its new ambassador.

Related:UFC Wear is a Big Win with Fans

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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