UCLA, Hype and Vice Team for Apparel

is now officially licensed with Hype and Vice apparel. The collection is now available at the UCLA Store. 

“Ever since we launched Hype and Vice, we dreamed about selling at the UCLA Store,” say Cecilia Gonzalez and Kimberly Robles, co-founders, Hype and Vice, in a joint statement. “Today this dream comes true. We’re extremely thankful to everyone who has helped us along the way to achieve this, and to the UCLA Store staff. Go Bruins!” 

The newest Hype and Vice collection with UCLA came to fruition in August with the collective efforts of UCLA Trademarks and Licensing and the UCLA Store, student-run enterprises of Associated Students UCLA.  

“Students are an integral part of the UCLA brand,” says Peter Poon, director, UCLA Store. “We are thrilled to offer the cutting-edge collection from Hype and Vice at the UCLA Store. It’s designed by students to highlight the UCLA brand at sporting and social activities held on- and off-campus.” 

Joining in on college student trends, the collection