September 28, 2023
Perry Ellis International, a global fashion brand, has announced its partnership with Miami Dolphins quarterback, Tua Tagovailoa. Tagovailoa, who leads the Miami Dolphins to a 3-0 start in the National Football League (NFL) season, will serve as the global ambassador for the brand. The multiyear ambassador and product program will include the launch of a collection set to debut in summer 2024, inspired by Tagovailoa’s Hawaiian-Samoan heritage.
“We’re incredibly excited to unveil a long-term partnership with Tua,” says Oscar Feldenkreis, president, chief executive officer, Perry Ellis International. “As a remarkable talent, both on and off the field, Tua is the quintessential Perry Ellis man. In his position as a star quarterback, it’s all about performance, and he is ‘Always Ready to Make the Play,’ which complements our brand ethos, ‘Always Ready.’ We’re proud to welcome Tua to our own team as an ambassador and creative inspiration.”
In addition to Tagovailoa serving as a brand ambassador, the partnership extends to a product collaboration, set to launch in summer 2024. Tagovailoa and Perry Ellis are working together throughout the design process to tell a layered story, authentic to his heritage and the contemporary sensibility of the brand. Examining the artistry of Hawaiian-Samoan life and the symbiotic relationship between the Earth and its people, Tagovailoa and Perry Ellis aim to represent the native Hawaiian and Samoan islands in an authentic manner. In a stroke of serendipity, the tropical sensibility of the collection seamlessly connects to his new home on the verdant Florida coast.
“This is a fun project for me,” says Tagovailoa. “I appreciate the versatility, optimism and inclusion that Perry Ellis values through their designs and their business. I’m excited to be working so closely with the Perry Ellis team and to have the full support of an iconic American brand.”
In addition to their creative collaboration, Perry Ellis extends its support to Tagovailoa off the football field by partnering with the Tua Foundation. This partnership will focus on youth initiatives, health and wellness programs and various charitable causes. In light of the recent natural disasters in Hawaii, the Tua Foundation is actively dedicating its resources to assist Maui families affected by the devastating wildfires.
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