Fanatics will become the official operator for the league and teams’ e-commerce platforms and will produce officially licensed merchandise.

License Global

October 23, 2023

3 Min Read
Fanatics, TGL Presented by Sofi logos
Fanatics, TGL Presented by Sofi logosFanatics, TGL Presented by Sofi

TGL presented by SoFi, the new tech-forward team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, has announced a multiyear partnership with Fanatics. Under the partnership, Fanatics will also gain the rights to design and manufacture TGL and team merchandise as an official licensee.

Launching ahead of the league’s debut, TGL’s e-commerce store will be accessible at TGLGolf.com and via each of the six official team websites. Fanatics’ TGL and team-licensed merchandise will also be available across the entire Fanatics e-commerce network, as well as via wholesale to third-party retail accounts.

“Fanatics is thrilled to partner with TGL presented by SoFi,” says Brian Swallow, senior vice president, strategy and corporate development, Fanatics. “As this new innovative league aims to merge technology, star power and golf, Fanatics looks forward to contributing to those efforts through a best-in-class e-commerce shopping experience that will feature a variety of our own designs. Fanatics is uniquely positioned to help bring to life TGL’s vision of connecting golf through technology and culture and will provide fans access to a rapid online and mobile commerce platform that helps them connect with their favorite new teams and golfers.”

“TGL presented by Sofi will be a new way to experience golf, and Fanatics is a perfect match to make our league and teams a tangible part of that experience through high-quality merchandise,” says Jarrett Dube, chief marketing officer, TMRW Sports Group. “With Fanatics expertise and industry-leading technology, we aim to welcome a broad spectrum of sports fans to golf by making the sport more accessible, and that extends to the products and culturally relevant experience we deliver to TGL fans who want to be a part of our community.”

Five of six team ownership groups have been announced, and their combined sports team ownership experience spans the NFL, NBA, MLB, NHL, Premier League, NASCAR, MLS and NWSL. Team names, brands, front office staff and assigned players will be unveiled later this year, as will the inaugural schedule and other operational and fan-centric elements of TGL presented by SoFi.

  • Atlanta Drive GC: led by Arthur M. Blank, AMB Sports and Entertainment (Atlanta Falcons, Atlanta United, PGA TOUR Superstores)

  • TGL Boston: led by John Henry, Tom Werner, Mike Gordon and Fenway Sports Group (Boston Red Sox, Liverpool FC, Pittsburgh Penguins, RFK Racing)

  • Los Angeles Golf Club: led by Alexis Ohanian (Angel City FC), Seven Seven Six, Serena Williams and Venus Williams, as well as limited partners, the Antetokounmpo brothers, Alex Morgan, Servando Carrasco and Michelle Wie West

  • TGL New York: led by Steven A. Cohen (New York Mets), Cohen Private Ventures

  • TGL San Francisco: a group led by Avenue Sports Fund’s Marc Lasry, Stephen Curry, Andre Iguodala and Klay Thompson

TGL presented by SoFi is a new golf league that fuses tech and live action with six teams. SoFi Center is TGL’s purpose-built arena in Palm Beach Gardens, Fla., on the Palm Beach State College campus.

Watch: Younes Layati chats with License Global about the brand’s digital sports platform and how it enhances the overall fan experience …

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License Global

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