The collection is a first for the
, part of the
portfolio, which teamed up with TfL to celebrate London’s fast-paced lifestyle and purposeful community spirit. The collection name, Zone 23, is a nod to Londoners who are on their journey to greatness. From zone 1 through zone 6, TfL has been an integral part of those journeys for nearly 160 years. Zone 23 portrays a new dimension to those journeys, an inspiration to move with a purpose. The title also pays homage to the iconic number the legendary Michael Jordan wore throughout his career.
The collection sports bold colors, while The Jumpman is combined with the TfL roundel across staple streetwear pieces such as tees, hoodies and long-sleeve T-shirts.
Afrobeats star, Rema, and North London’s Knucks debuted the new Jordan x TfL apparel collection during last month’s Future Forward weekend event in
“London is one of the most diverse cities in the world, so we are really excited to announce this collection with Jordan Brand,” says Ellen Sankey, brand licensing manager, TfL. “The partnership shows how intrinsic TfL is to life in the capital – not just in keeping London moving but also its cultural impact – and reiterates how recognizable the roundel is.”
“Once more, the iconic design heritage and positioning of TfL as the London brand comes to the fore in this fabulous collection launch with Jordan Brand,” says Jo Edwards, head, global licensing, TSBA Group. “To be associated with this first apparel range, and to do this in celebration of Black athletes is a great privilege.”
The deal was brokered by TSBA Group, TfL’s global licensing agent.
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