Target Announces Kendra Scott Collection

Retailer’s latest long-term strategic partnership will usher in an assortment of more than 200 exclusive jewelry items and accessories.
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September 15, 2023

Kendra Scott at Target
Kendra Scott at TargetKendra Scott

Target Corporation

and fashion-meets-philanthropy lifestyle brand, Kendra Scott, have announced a strategic, long-term partnership that includes an exclusive collection and dedicated shopping experience with Kendra Scott at Target. The partnership will offer quality jewelry and accessories on and in select Target stores beginning Oct. 22.

“Target is known for democratizing style and I’m so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all,” says Jill Sando, executive vice president, chief merchandising officer, Target. “With over 200 items, most priced at under $40, this exclusive collection is fun, stylish and exactly the kind of affordable joy our guests are looking for when they shop at Target.”

“Family, fashion and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target’s purpose of bringing joy to all families,” says Scott, founder, executive chairwoman, chief creative

officer, Kendra Scott. “We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we’re introducing a quality, style-forward collection and celebrating both brands’ shared commitment to our communities.”

The Kendra Scott at Target collection will include more than 200 new, exclusive pieces, from necklaces, rings and earrings to ring dishes and jewelry storage, all featuring Kendra Scott designs, genuine stones, 14K gold over brass and other quality metals.

The collection will refresh multiple times each year with several items that will carry forward from season to season.

Guests will be able to shop the Kendra Scott at Target assortment through a dedicated brand experience on, featuring top collection picks from Kendra Scott and style inspiration. At select Target stores, guests will find a dedicated Kendra Scott at Target experience within the jewelry and accessories department, featuring branding, styling mirrors and more.

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