October 18, 2021
Steampod, L’Oreal’s steam styler that straightens or waves any hair type, is partnering with Barbie for a limited-edition Steampod in Barbie’s signature pink.
“At L’Oréal Professionnel Paris we are highly energized by this collaboration,” says Anne Machet, general manager, L'Oréal Professional Paris. “With Barbie, we have a shared vision of an inclusive world where any dream is possible. Since 2012, SteamPod has empowered women of all hair textures to achieve any look they crave. And for over 110 years, L'Oréal Professional Paris has been dedicated to hairdressers, a profession that we are committed to valorize more than ever and make it the dream profession for generations to come!”
The Steampod 3.0 integrates a water tank, rotative cord and built-in comb in a pink design and comes with a thermoresistant pink case for transport.
“We’re honored and delighted to partner with L’Oréal Professional Paris to launch this new collaboration,” says Roz Nowicki, head of global consumer products and franchise marketing, Mattel. “Barbie and L’Oréal share common values of empowerment and encouraging self-expression and we worked closely to integrate these pillars into the final product.”
Mattel is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.
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