Snowtap Announces Appointment of First Apparel Licensee

Graphic design and illustration brand, Snowtap, and KJG, which manages the Snowtap consumer products program, have announced the appointment of Misirli to produce a range of apparel and accessories using designs inspired by the brand. This is Snowtap’s first foray into the apparel category.

Misirli has been appointed to design nightwear, hosiery, loungewear, hot water bottle covers, eye masks and dog bandanas inspired by Snowtap’s signature artwork, which includes illustrations in watercolor and line drawing with hand-drawn typography highlighting witty and motivational wordplay.

The apparel and accessories range, which targets men and women of all ages, will be available from fall/winter next year and will target both online and brick-and-mortar retail outlets in the U.K.

“Our design development team is known for its creativity and understanding of trends, and we’re thrilled to be working with such a beautiful and distinctive brand as Snowtap,” says Christine Roberts, head, licensing, Misirli. “Snowtap has inspired a range of apparel and accessories that we are sure will attract a big audience.”

“With more than 50 years in the business and a reputation for delivering innovative design solutions to U.K. blue-chip High Street retailers and grocers, Misirli is an ideal partner for our first foray into apparel,” say Susy Snow and Gracie Tapner, founders, Snowtap. “We’re greatly looking forward to seeing the fruits of this collaboration at a large number of retail outlets next year.”

“The glorious designs of the Snowtap team have already made a big impact in stationery cards and games and it’s an ideal time to build on this awareness in new categories,” says Kirsty Guthrie, director, owner, KJG. “And who better to partner than Misirli, a widely admired apparel-focused company whose motto is ‘Essentials with flair’?”