Savile Row London Expands North America Licensing Program

The Savile Row London company has selected The Brand Liaison to expand its worldwide licensing program in North America. The deal will see The Brand Liaison license the British menswear brand to additional products and a multi-tier distribution strategy with an emphasis on high-volume opportunities, such as clubs, off-price channels, department stores and all menswear specialty chains including big and tall sizes. 

“We looked at many agencies before selecting The Brand Liaison,” says Jeffrey Doltis, chief executive officer, Savile Row London. “But once we started to speak about specific opportunities and their vision for the brand in U.S., it was an easy decision. Their passion, professionalism and experience with fashion brands is unparalleled.”  

Internationally renowned since 1938, Savile Row London is a third-generation family company that has become uniquely associated with fine tailored menswear for over 85 years.  

“We are honored to represent the Savile Row London brand,” says Steven Heller, president, The Brand Liaison. “The brand is well known for its better quality around the world and already has established a strong menswear business in the U.S. in many of the channels that the licensees are looking for, including better departments stores and off-price channels. There are significant opportunities to expand the product offerings in men’s apparel and accessories.”  

As part of its expanded product matrix, The Brand Liaison will rely on the European design and products already developed to bring to U.S. licensees in categories such as casual knits, loungewear and sleepwear, outerwear, footwear and accessories and gift products.