Rowing Blazers continues its partnership with Babar for a ski-inspired apparel line.

License Global

December 10, 2021

2 Min Read
A fleece jacket and sweater from the second collection between Rowing Blazers and Babar.
Rowing Blazers

Rowing Blazers has teamed up again with Nelvana, an international producer, distributor and licensor of children's animated and live-action content, and The Clifford Ross Company to deliver a collection inspired by the 1966 book "Babar Fait du Ski."  

The book's illustrations and Babar's style in the story inspire Rowing Blazers' latest collaboration.  

"Some of my favorite 'Babar' illustrations are those of Babar skiing," says Jack Carlson, founder, chief executive officer, Rowing Blazers. "I've wanted to produce a 'Babar' ski capsule for a long time, both creating ski and après pieces emblazoned with the illustrations, as well as recreating pieces from the books themselves, like Babar's geometric ski jumper, matching mittens, and his red hat with the ear flaps. (How were they supposed to cover his elephant ears anyway?) That's what we've done in this collection, and it's one of my favorite collections we've ever produced." 

The Rowing Blazers x "Babar Fait du Ski" collection consists of a cotton twill dad hat; a polar fleece hat; lambswool beanies, mittens and sweaters; French terry loopback sweats; a winter jacket; a deep-pile sherpa fleece; heavyweight rugbies; a T-shirt; a canvas bag and a nylon jacket - all made in Portugal and the U.S. Each piece features ski-related imagery from the children's books.  

The unisex capsule includes the "Babar" Ski Team Patch Sweater, which is a special recreation of the sweater Babar wears in the book "Babar Fait du Ski" and is made from 100% lambswool, a Windbreaker that features a "Babar Fait du Ski" print, rib knit cuffs and hem, and side-entry pockets, and polar fleece made from deep-pile sherpa fleece and designed with the "Babar Fait du Ski" pattern. 

"We've seen massive success with our past 'Babar' collections from Rowing Blazers, which is a true testament to the icon 'Babar' has become since it was first introduced to the world 90 years ago," says Mellany Masterson, head, Nelvana Enterprises. "We're excited to be partnering with Rowing Blazers once again on the new 'Babar Fait du Ski' collection, another line that perfectly embodies the spirit and style of Babar." 

The Rowing Blazers x "Babar Fait Du Ski" capsule is available at  


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