PUMA Hoops Launches LaFrancé Collection with LaMelo Ball

LaMelo Ball lifestyle brand gets the PUMA treatment.
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License Global

September 4, 2023

PUMA LaFrancé collection, PUMA Hoops, LaMelo Ball
PUMA LaFrancé collectionPUMA Hoops, LaMelo Ball


Hoops and LaMelo Ball are unveiling the LaFrancé collection created in collaboration with LaMelo Ball’s official lifestyle brand specializing in designer streetwear and sportswear.

Taking inspiration from traditional French floral patterns, the debut PUMA x LaFrancé collection will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. Spanning 8 apparel pieces and two footwear styles including a limited MB.03 LaFrancé. This collection will debut the MB.03, LaMelo Ball’s third signature sneaker with PUMA. The limited-edition MB.03 LaFrancé is the first of many MB.03 colorways on the horizon.

In addition to the MB.03 LaFrancé, the collection also includes an RS-X LaFrancé for more of a lifestyle feel, and apparel including branded jersey, hoodie, shorts, jogger pants and two graphic tees.

 “I am excited to bring my two worlds together, PUMA and La Francé and unveil this collection to my fans which I helped design,” says LaMelo Ball. “The pieces in the collection

are perfect for on and off the court style.”

Set to launch on Oct. 6, The PUMA x LaFrancé collection will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at

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