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Appointment follows the brand’s recent reorganization of its global brand management and marketing operations.
February 12, 2024
PUMA has appointed Julie Legrand as senior director, global brand strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand.
Legrand, who will report to Richard Teyssier, vice president, brand and marketing, PUMA, has 20 years of experience in marketing and brand management. Most recently, she worked as H&M’s global brand director. She also held senior positions in marketing and brand at Procter & Gamble.
“With Julie, we have found an experienced leader to head up PUMA’s global brand strategy,” says Teyssier. “She will define and execute our strategy to drive higher brand visibility and strengthen the PUMA brand and its perception around the world.”
The appointment of Julie follows the company’s decision taken in June to reorganize its global brand management and marketing operations and relocate them from Boston to PUMA’s headquarters in Herzogenaurach, Germany.
“PUMA is one of the most recognized names in the sports industry with a fantastic brand heritage,” says Legrand. “I am very proud to be in charge of further sharpening the brand’s positioning and preference with consumers. I look forward to working with the team in Herzogenaurach to further elevate the PUMA brand.”
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