Primark Launches Disney’s ‘Stitch’ Collection

Primark has unveiled its latest range with Disney’s “Stitch,” featuring new pieces from womenswear and accessories to homeware.

The collection is Primark’s largest with the character, since entering the license market in 2011 with its first Disney range.

In addition, from now through mid-March, Primark stores in Birmingham, Manchester Trafford, Edinburgh, Merryhill and Braehead have had their cafés transformed into Disney’s “Stitch” Surf Shack, a Hawaiian paradise for customers to relax, recharge and enjoy a selection of drinks and snacks including limited-edition menu items.

“Since launching our first collection with Disney’s ‘Stitch’ in 2016, we’ve seen our customers’ interest grow year on year and we are now a true retail destination for ‘Stitch’ fans across the globe,” says Sarah Jackson, director, licensing, Primark. “We’re thrilled to reveal our biggest-ever range in-store, with affordable choices for everyone.

“At Primark, we’re always looking at ways to bring unrivalled in-store experiences to our customers and are delighted to launch Disney’s ‘Stitch’ Surf Shack in five of our Primarket cafés across the U.K. – the ultimate place to unwind and enjoy a delicious limited-edition menu. We pride ourselves on our extensive license offering and we continue to expand our ranges in-store with the aim of becoming the number one destination for licensed clothing on the high street.”

Disney’s “Stitch” collection is available in Primark stores across all 16 markets now. Disney’s “Stitch” Surf Shack is now open in Primark cafés in Birmingham, Manchester Trafford, Edinburgh and Braehead through mid-March, with the Merryhill café open through May.