Popeye, HIGH Announce Streetwear Collaboration

Brazilian skateboarding brand, HIGH Company, is bringing Popeye to a new range of contemporary streetwear through the Popeye x HIGH collection, available now. The collaboration brings the character and his friends, including Olive Oyl and Brutus, along with his can of spinach, to a men’s apparel collection.

King Features Syndicate owns Popeye. Vertical Licensing, King’s local agent in Brazil, negotiated the deal.

The Popeye x HIGH collection features jackets, T-shirts, hats, sweatshirts, bags and skate decks for men, with references to Popeye’s navy blue and white sailor uniform throughout. Creative for the line was shot on a ship in Rio de Janeiro, harking back to Popeye and his adventures at sea.

“HIGH is one of the hottest streetwear brands in Brazil today and a great fit for Popeye, who resonates in the streetwear space,” says Carla Silva, vice president, general manager, global head, licensing, King Features. “In recent years, we’ve been focused on channeling the youth-driven energy of collaborations like this one to reach new audiences. HIGH x Popeye is a perfect example of how a creative streetwear partnership can push Popeye in bold new directions that the fans love!”