King Features Syndicate, a unit of Hearst, along with its local agent in Brazil, Vertical Licensing, and Starter, an apparel brand owned by NTK Textil in the territory, announced a new streetwear collection inspired by sailorman, Popeye. The new apparel and accessories collection further solidifies the beloved character as one of the most sought-after pop culture properties in Latin America.
The Starter x Popeye collection will include apparel and accessories with designs inspired by the sailorman’s nautical lifestyle. The streetwear fashions include a variety of men’s T-shirts, printed windbreaker, shorts, embroidered caps, socks and a shoulder bag featuring Popeye and his famous spinach can.
“A fashion phenomenon in streetwear, Popeye has been inspiring collections with top designers around the world,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “We are thrilled that the Starter x Popeye collection will soon be seen on the streets of Brazil, giving fans in the territory new and stylish ways to celebrate their favorite sailor.”
“In its essence, Starter Brazil has innovation and a discerning eye for cultural aspects of its consumers,” says Bruno Rosolem, marketing manager, Starter Brasil and NTK Têxtil. “So, the brand has a solid platform of licensed collabs with characters being released over the years. This time we present the story of the sailor Popeye, such a charismatic character that is part of the imagination of adults and young people. Projects like this help us to build and rejuvenate the brand.”
Over the past few years, King Features has continued to grow Popeye’s fashion reach with a robust merchandising program, featuring high-end fashion collaborations with Filson, HUF, United Colors of Benetton, Scotch & Soda, Iceberg, Joyrich and more.
For more information on the Popeye x Starter collection, visit Starterbr.com.br.