Poetic Brands Inks Muhammad Ali, Elvis Presley and Marilyn Monroe Apparel DealPoetic Brands Inks Muhammad Ali, Elvis Presley and Marilyn Monroe Apparel Deal

Poetic Brands has announced it has received a new pan-European license from global brand development, marketing and entertainment platform, Authentic Brands Group, to design, manufacture and distribute apparel celebrating icons, Muhammad Ali, Elvis Presley and Marilyn Monroe.

All three planned ranges will include sweatshirts, long- and short-sleeve T-shirts, hoodies, sweatpants, leggings, jackets, jumpers and dresses, targeting a wide range of ages, from tween to young adult.

“The opportunity to bring three of the 20th century’s greatest and most enduring cultural icons to this extensive range of leisure apparel in partnership with a leader in global brand development doesn’t come often,” says Elliott Matthews, managing director, Poetic Brands. “We’re absolutely thrilled to be working on these ranges with an acknowledged leader in its field.”

The collection will be available at retailers across Europe starting fall 2024.