Poetic Brands Adds ‘Schitt’s Creek’ to Portfolio

The partnership will include a new adult apparel range inspired by the series.

January 24, 2022

Models wearing a crewneck and T-shirt from the new "Schitt’s Creek" collection.

Poetic Brands

Apparel manufacturer, Poetic Brands, has partnered with ITV Studios to create a range of adult apparel based on “Schitt’s Creek” drawing inspiration from the TV series and to include men’s and women’s T-shirts, sweatshirts, hoodies and nightwear, for distribution across Europe.

“‘Schitt’s Creek’ is one of those series that will go down in history and despite there being no more production, it will continue to be popular with its army of fans,” says Elliott Matthews, executive director, Poetic Brands. “We’re really excited to be launching this apparel range – the brand is part of adult pop culture in the U.K. and we’re sure it will be a big hit.”

“‘Schitt’s Creek’ is one of those brands that everyone wishes to have in their portfolio,” says Christina Lima, vice president, global franchise management and creative services, ITV Studios. “After the huge success with the licensing program in North America, it is time to bring it to Europe. We are very pleased to welcome Poetic Brands as one

of our first signed partners in the U.K."