Penguin Ventures Appoints Star Editions in DTC eCommerce Drive

The official stores will offer personalized and print-on-demand products as well as host a curated selection of existing official licensed merchandise.
License Global

November 28, 2022

"The Snowman" t-shirts.
"The Snowman" t-shirts.Penguin Ventures.

Penguin Ventures

, part of

Penguin Random House Children’s

, has announced that is has appointed print-on-demand licensed product producer, Star Editions, to create and manage official webshops for its portfolio of classic children’s brands. 

The move reflects Penguin Ventures’ strategy to drive further ecommerce growth in response to continued consumer demand for personalized products and next day delivery.  

“Developing branded webshops with Star Editions represents part of our strategic direction for commercial growth in the digital space,” says David Sprei, commercial director, Penguin Ventures. “This is a huge opportunity for us to drive sales direct to the consumer and to offer personalized quality gifts. We are always re-evaluating our product and experiential offering and this is a brilliant way to take consumers off the page into a beautiful online retail destination.” 

The official stores will offer personalized and print-on-demand products as well as hosting a curated selection of

existing official licensed merchandise. The first webshop is for ‘

The World of The Snowman’

“Will and the team at Star Editions have been an absolute dream to work with in developing our first official store,” says Kelly Ball, head of retail, Penguin Ventures. “This new platform places us in a strong position to offer a bespoke product range online that you can’t get anywhere else. The carefully curated collections bring the depth of our style guides to life with ranges such as ‘My First Christmas’ for infant gifting through to ‘Winter Wonderful’ homeware and kitchenware and my personal favorites, the tea towel and aprons using the original ‘The Snowman’ illustrations. The personalized gifts on the store, perfectly complement the range of official licensed products and will offer consumers a fantastic selection to choose from. I am very much looking forward to the next stages of our partnership and building the ecommerce footprint for our brands in 2023.” 

Penguin Ventures will be working closely with Star Editions to develop official webshops across the portfolio of brands with “

The World of Peter Rabbit

” next to launch in time for Easter.

“Star Editions are absolutely delighted to be launching our first Print on Demand official webstore with Penguin Ventures and what better place to start, than with the Christmas classic, ‘The Snowman’,” says Will Marston, chief executive officer, Star Editions. “As a huge Raymond Briggs fan, this has personally been a dream come true - to be able to create products inspired by his amazing illustrations - it has honestly been a delight to work on. We’re looking forward to seeing how this partnership with Penguin Ventures evolves next year as we start to develop webshops for their portfolio of iconic children’s brands.”

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