Pacsun Launches Spring Campaign and Fenty Super Bowl Merch

Pacsun returns to its West Coast roots with its spring 2023 collection. New warm weather silhouettes are featured across swim, denim, graphics and more. The collection showcases prints and textures refresh with a classic color palette for the new season. The range is available on Pacsun.com.

The retailer will also launch layered clothing on “Roblox” later this month, so consumers can access their favorite pieces in IRL and the virtual world.   

Pacsun will debut additional styles throughout the season from its own brand, as well as talent and brand partners, including a special collection with Mitchell & Ness and Fenty in support of the Super Bowl Halftime show performance with Rihanna.