PacSun Launches BIG WILLY by Willy Chavarria

Portion of sales proceeds will go to nonprofit, Fresno Barrios Unidos.

License Global

September 26, 2023

2 Min Read
Willy Chavarria, PacSun capsule collection for Latin Heritage Month
Willy Chavarria, PacSun capsule collection for Latin Heritage MonthWilly Chavarria, PacSun

Fashion designer, Willy Chavarria, and PacSun celebrate culture through fashion with an exclusive capsule collection for Latin Heritage Month, supporting nonprofit organization, Fresno Barrios Unidos.

PacSun has announced a new collection by fashion designer and fellow California native, Willy Chavarria. BIG WILLY by Willy Chavarria, launched exclusively at PacSun Sept. 22. The collection will contribute a charitable donation from each purchase to Fresno Barrios Unidos, a nonprofit based in Fresno, which is Chavarría’s hometown.

BIG WILLY by Willy Chavarria features a variety of unisex T-shirts and hoodies. As with his other lines, this 12-piece collection celebrates his identity and is inspired by his Latinx background.

“Chicano style has had a tremendous influence on fashion from street style to the runways,” says Chavarria. “BIG WILLY launches with key style pieces like boxy tees and cozy hoodies that come with the flavor. It’s exciting to launch this concept at PacSun and reach a broader audience for my brand. Plus, to contribute to the work of Fresno Barrios Unidos who is a key player in Latinx culture guiding our youth to follow the heart and believe in the goodness of life. I honor and celebrate Fresno California Barrios Unidos as a source of inspiration for all the Latinidad.”

Related:PacSun and The Metropolitan Museum of Art Announce Collab

“This collaboration continues PacSun’s long-standing history of working with creative visionaries at the forefront of creating designs that capture where fashion, music, art and youth culture converge,” says Brie Olson, chief executive officer, PacSun. “Both his unapologetic stand on human rights, visionary approach to design and California roots make Willy a natural partner for PacSun.”

In celebration of Latin Heritage Month this September, PacSun is embracing his mission to leverage his work and creativity to bolster youth programs and champion Hispanic culture. A portion of the proceeds from the collection will be dedicated to supporting Fresno Barrios Unidos, a nonprofit that recognizes the leadership of young people impacted by gangs to develop more positive solutions for their lives and their community.

“When someone from where we come from makes it, we all make it,” says Alex Zubia, executive director, Fresno Barrios. “Willy Chavarria is an example of what it means to be built with love and rooted in culture. We are incredibly grateful to be considered for this project. Beyond financial gains, witnessing a dreamer’s vision come true remains invaluable to our youth, in a place where hope is often scarce.”

“At PacSun acsun, we believe that great design should reflect diverse creative perspectives,” says Richard Cox, vice president, men’s and global partnerships, PacSun. “This new collection with Willy Chavarria, a true legend in the fashion industry, has been an incredible opportunity for us to authentically embrace Hispanic culture and draw inspiration from its rich traditions.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like