Pacsun Expands Princess Polly Collection
To celebrate expansion, Princess Polly will bring its fall collection exclusively to 100 Pacsun stores nationwide.
August 11, 2023
Pacsun, a retailer known for curating new trends and styles, has announced the extension of its partnership with Princess Polly with an expansion into additional stores and a dedicated fall capsule collection. Pacsun and Princess Polly announced an earlier partnership in March. In a move to cater to the growing demands of their communities, the fall collection from Princess Polly will be available in 100 Pacsun stores across the nation, providing shoppers with an array of options to explore and experience in person.
“Our collaboration with Princess Polly exemplifies our commitment to providing consumers access to the brands they love,” says Abbie Hutzler, buying director, Pacsun. “We take pride in being able to offer Princess Polly must-have items and its fall collection to an even wider audience through the expansion across 100 stores. This exciting venture reinforces our position as a leading curator of fashion experiences for our valued communities.”
“Our customers have responded extremely positively to our Pacsun partnership, and we’re excited to offer them further Princess Polly touchpoints with the expansion into 100 U.S. Pacsun stores,” says Courtney Dres, chief merchandising officer, Princess Polly. “As innovative Gen-Z focused brands, the alignment with Pacsun has strengthened our U.S. presence, reinforcing our commitment to delivering trend-driven, high-quality yet accessible fashion to our audience.”
Princess Polly has put a twist on the capsule pieces, from classic workwear essentials to preppy styles, featuring hues and colorways reflective of the fall season. The collection offers core statement pieces with boyish shapes, silhouettes and oversized designs and incorporates trending elements like cargo, quilting, hand-drawn graphics, asymmetrical cuts and dark denim, as well as knits, faux leather jackets and pointelle fabrications. Princess Polly has also integrated key shapes for fall and winter events, parties and other occasions, including homecoming, winter formals and more.
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