Pacsun Expands Princess Polly Collection

To celebrate expansion, Princess Polly will bring its fall collection exclusively to 100 Pacsun stores nationwide.

License Global

August 11, 2023

2 Min Read
Pacsun Princess Polly Store Image
Princess Polly Store ImagePacsun

Pacsun, a retailer known for curating new trends and styles, has announced the extension of its partnership with Princess Polly with an expansion into additional stores and a dedicated fall capsule collection. Pacsun and Princess Polly announced an earlier partnership in March. In a move to cater to the growing demands of their communities, the fall collection from Princess Polly will be available in 100 Pacsun stores across the nation, providing shoppers with an array of options to explore and experience in person. 

“Our collaboration with Princess Polly exemplifies our commitment to providing consumers access to the brands they love,” says Abbie Hutzler, buying director, Pacsun. “We take pride in being able to offer Princess Polly must-have items and its fall collection to an even wider audience through the expansion across 100 stores. This exciting venture reinforces our position as a leading curator of fashion experiences for our valued communities.”

“Our customers have responded extremely positively to our Pacsun partnership, and we’re excited to offer them further Princess Polly touchpoints with the expansion into 100 U.S. Pacsun stores,” says Courtney Dres, chief merchandising officer, Princess Polly. “As innovative Gen-Z focused brands, the alignment with Pacsun has strengthened our U.S. presence, reinforcing our commitment to delivering trend-driven, high-quality yet accessible fashion to our audience.”

Princess Polly has put a twist on the capsule pieces, from classic workwear essentials to preppy styles, featuring hues and colorways reflective of the fall season. The collection offers core statement pieces with boyish shapes, silhouettes and oversized designs and incorporates trending elements like cargo, quilting, hand-drawn graphics, asymmetrical cuts and dark denim, as well as knits, faux leather jackets and pointelle fabrications. Princess Polly has also integrated key shapes for fall and winter events, parties and other occasions, including homecoming, winter formals and more.

Read more about:

PacsunGlobal

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like