Oscar Mayer’s meat-inspired take on today’s streetwear trends has launched.
The new 13-piece capsule collection combines streetwear trends with meat-inspired touches, such as bucket hats, slides, track suits, bomber jackets and more. Street Meat was originally designed as the modern-day uniform for Oscar Mayer’s Hotdoggers, the official drivers of the Wienermobile, debuting their new looks.
“Oscar Mayer has a legacy of sparking smiles and bringing levity to things that have gotten too serious, and streetwear is a ripe territory to playfully subvert,” says Megan Lang, associate marketing director, Oscar Mayer. “The ethos of streetwear is hyper-serious and hyper-exclusive, so we hope fans embrace the Oscar Mayer version of Meatwear and have a little more fun getting dressed this fall.”
Unlike typical streetwear drops, fans won’t have to camp out overnight, stand in long lines or constantly refresh their browsers to cop the merch, but they will need to hit the streets. The limited-edition collection can be found hiding in plain sight at hot dog carts in New York, Los Angeles and Atlanta. Wienermobile pop-up shops will also sell the collection nationwide throughout October. To find the Street Meat collection on a street near you, follow @OscarMayer on Twitter.