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Resources

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Ezra S. Ashkenazi, Cool Brands

Trends and Insights

10 Minutes With … Cool Brands on Building a Successful Startup 10 Minutes With … Cool Brands on Building a Successful Startup

byJane Neal

Apr 24, 2024

4 Min Read

Entertainment

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Pinata Smashlings x Care Bears logos, Toikido, Cloudco Entertainment

Entertainment

Toikido, Cloudco Bring Care Bears to ‘Piñata Smashlings’ on Roblox Toikido, Cloudco Bring Care Bears to ‘Piñata Smashlings’ on Roblox

byLicense Global

Apr 26, 2024

1 Min Read

Harry Potter items.

Toys & Games

Wow! Stuff Launches Harry Potter Collection Wow! Stuff Launches Harry Potter Collection

byLicense Global

Apr 26, 2024

1 Min Read

Fashion

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Chibi MechaGodzilla Hoodie, Chibi Godzilla

Apparel

‘Chibi Godzilla’ Apparel Collection Launches on Godzilla Store ‘Chibi Godzilla’ Apparel Collection Launches on Godzilla Store

byLicense Global

Apr 26, 2024

1 Min Read

L.L. Bean x Summersalt swimsuit and beach towel.

Fashion

L.L.Bean, Summersalt Launch Limited-Edition Summer Collab L.L.Bean, Summersalt Launch Limited-Edition Summer Collab

byLicense Global

Apr 25, 2024

2 Min Read

Lifestyle

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Star Wars scents, Hotel Collection

Home

Hotel Collection Announces ‘Star Wars’ Scented Universe Hotel Collection Announces ‘Star Wars’ Scented Universe

byLicense Global

Apr 26, 2024

1 Min Read

Star Wars scents, Hotel Collection

Home

Hotel Collection Announces ‘Star Wars’ Scented Universe Hotel Collection Announces ‘Star Wars’ Scented Universe

byLicense Global

Apr 26, 2024

1 Min Read

Sports

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NFL logo.

Video Games

NFL, NFLPA and 2K to Launch ‘NFL 2K Playmakers’ Mobile Game NFL, NFLPA and 2K to Launch ‘NFL 2K Playmakers’ Mobile Game

byLicense Global

Apr 24, 2024

2 Min Read

BIOM C4 by Rick Shiels.

Branded Products

ECCO GOLF and Rick Shiels Team on Biom C4 Limited Drop ECCO GOLF and Rick Shiels Team on Biom C4 Limited Drop

byLicense Global

Apr 23, 2024

2 Min Read

Corporate Brands

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Garfield Nacho popchips.

Food & Beverage

Popchips Nacho Debuts as Garfield’s Favorite Snack Popchips Nacho Debuts as Garfield’s Favorite Snack

byLicense Global

Apr 26, 2024

1 Min Read

Garfield Nacho popchips.

Food & Beverage

Popchips Nacho Debuts as Garfield’s Favorite Snack Popchips Nacho Debuts as Garfield’s Favorite Snack

byLicense Global

Apr 26, 2024

1 Min Read

Technology

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'Rocky Horror Show' content on Samsung phones, Bare Tree Media

Technology

Bare Tree Media to Rep ‘Rocky Horror Show’Bare Tree Media to Rep ‘Rocky Horror Show’

byLicense Global

Apr 24, 2024

1 Min Read

Polaroid Camera

Technology

How Licensees Can Win Nostalgia Properties in a Competitive Market How Licensees Can Win Nostalgia Properties in a Competitive Market

byLicense Global

Apr 22, 2024

5 Min Read

Events

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Characters outside ExCeL London at BLE 2023, License Global

Brand Licensing Europe

Over 150 Exhibitors Confirmed for Brand Licensing Europe 2024 with Five Months to Go Over 150 Exhibitors Confirmed for Brand Licensing Europe 2024 with Five Months to Go

byLicense Global

Apr 24, 2024

3 Min Read

Women in Toys Empowerment Day.

Licensing Expo

Speakers Announced for WiT Empowerment Day Speakers Announced for WiT Empowerment Day

byLicense Global

Apr 22, 2024

3 Min Read

Fashion
Apparel

Oreo and Champion Launch Apparel Collection

The collaboration focuses on the legacy of both companies.

License Global

February 3, 2022

1 Min Read

A variety of models wearing the Oreo x Champion collection, which includes, slides, sweatpants and hoodies

Oreo/Champion

Oreo has teamed up with Champion for a limited-edition fashion collection. The Dunk Like a Champion collaboration features Oreo cookie color schemes slides and clothing.  

Global licensing agency Brand Central brokered the licensed partnership.   

Mixing aspects from the chocolate cookie and sporty style of Champion, the collection includes reverse-weave hoodies and joggers, slides, Oreo cookie all-over print graphics, plus other fashion items and accessories. 

The products are at Champion stores, Champion.com, Foot Locker stores, Footlocker.com, OREO.com, and the OREO Café. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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